Sustainability. How green is green?

In the previous ‘Roddy explains….’ blog, I explained about paper and how it’s made, so I wanted to use today’s blog to explain sustainability.

sustainable adjective

  1. involving the use of natural products and energy in a way that does not harm the environment
  2. that can continue or be continued for a long time

At Leafletfrog, green isn’t just our favourite colour, it’s our way of life. We’re passionate about sustainable forestry, clean pulp and paper manufacturing, and responsible paper consumption.

According to the World Wildlife Fund, the US, China, Japan and Canada produce over half the world’s paper, which equates to 400 million tonnes a year – or the weight of 80 million elephants. We know that unsustainable logging degrades forests, accelerates climate change, and affects wildlife and the people who depend on the forests.

When you think about sustainability, there’s a lot more to it than simply planting some trees every time you cut one down. The Forest Stewardship Council (FSC) has 10 principles to make sure that new paper stocks support environmentally sustainable plantations while looking after the people and animals who live nearby.

Here’s an interesting fact: In the UK, 81% of paper is recycled.

At Leafletfrog, we are an eco-friendly business, buying FSC-certified new paper and recycled paper. And all our waste paper products are recycled too. If you want to find out more, just drop me an email.

Here’s another interesting fact: US telecom giant Sprint is currently piloting a project to use only paper made mainly from wheat straw - agricultural waste that is usually burned. This might be the next big thing in sustainable paper production, and you can say you heard about it first from Roddy!

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