Don’t underestimate the power of business stationery as a marketing tool. Your business stationery reflects both you and your company, so it needs to be as professional as you are.
In this blog, we look at some top tips for business stationery. To find out more, give us a ring on 01204 328273, email firstname.lastname@example.org or see the links for our business starter pack and our bespoke design service.
Tips for creating a good first impression
- Don’t be tempted to do your business cards and letterheads on the cheap. Think about what you want your business stationery to say about you.
- Getting your stationery professionally printed, using a quality card for business cards (a good weight is 300 gsm) and a quality paper for your letterheads (a good weight is 120 gsm), will give people the right impression about the level of quality they can expect from your business.
- Use fonts and font sizes that are easy to read.
- Proofread your artwork so there are no mistakes.
Tips for business cards – keep it simple, keep it clean
- Keep to the standard business card size of 85 x 55 mm. Don’t be tempted to go for an unusual size or shape, because people won’t be able to store them with other cards.
- You only have a small space. A simple and clean layout is better than a cramped and cluttered one.
- Landscape layouts are most common, but think about what will work best.
- Include what’s important:
- Your name.
- Your business name.
- Your business logo.
- Your contact details: phone number, email address, company website address and your business address.
- Put your name and your business name in a larger font size in the middle of the card. Put your address, email and website in a smaller font size, but don’t go any smaller than 9 pt as it will be too small to read easily.
- Is it obvious what your business is? If not, think about adding a few words to explain your business.
Tips for letterheads
There are some legal requirements to bear in mind for letterheads, compliments slips and invoices. Depending on how your business is set up, this is a guide to what you need to include:
Your name and the business address.
If you’re using a different name for your business (even if this includes your own name e.g. John Smith Accountancy Services), you also need include your own name as the proprietor/business owner and the business address.
The names of the partners and the business address
Your full registered company name and registered office address.
If the company is using a trading name (different to the registered company name) then the full registered company name and registered office address should be included in addition to this name
The fact that the company is limited (by using Ltd or Limited)
The company’s registered number.
The part of the UK where the company is registered (i.e. England and Wales, or Wales, or Scotland, or Northern Ireland).
If you want to include directors’ names, you need to list all of them.
Also if you are registered for VAT you should include your VAT registration number on letterheads
Some people put the Company registration number, registered office and VAT registration (if applicable) on the footer which is fine as long as it appears and is clear and legible.
Invoices are slightly different, and there’s certain information you need to include on invoices.