Business cards are an essential tool for every business. You can – and should – distribute your business cards everywhere to keep your business’s details in front of potential and existing customers. Business cards are great, but they only include essential contact information. This is where leaflets and brochures come in.
Leaflets and brochures in all their many sizes and forms work brilliantly to promote your business and drive potential and existing customers to get in contact.
In this series of helpful blogs, we’ll explain about how to make brochures work for you, discuss the pitfalls to watch out for, and show you how to design a well-constructed brochure. For more information on our A5 and A4 leaflets, click here.
What can a brochure do for you?
- Advertise and market your company, explaining your company’s ethos, mission and services.
- Make your company more visible by creating and maintaining awareness of who you are, what you do and why you’re fantastic at it.
- Motivate potential customers to come to you and keep existing customers loyal to you.
- Showcase your products and services.
- Give people information that they can keep and refer to.
- Answer frequently asked questions about your business.
- Tell people about how they can get in contact with you.
- Communicate why people should use your company.
- Tell people about special offers, new offers or services.
How can you use a brochure?
- Send it to new and existing customers (using a mailing list, customer database, and whenever you send a letter or quotation out).
- Give it to people you meet to introduce your company to them.
- Insert it in presentation materials.
- Leave it with customers after a visit.
- Use it in stands and take-home bags in exhibitions, seminars and trade fairs.
Brochures can include a large amount of information about your products and services. Because you can only be in one place at once, use your brochure to market your company to people when you’re not there.
A brochure isn’t just a resource to leave with existing customers – used properly, it’s a vital sales tool to drive new customers to you.