How to Design a Great Looking Flyer for Your Restaurant

Flyers are one of the most effective ways to promote your restaurant — whether it’s for dine-in, takeaway, or special events. A well-designed flyer grabs attention, communicates your offer clearly, and encourages customers to visit or order.

Here’s a step-by-step tutorial (with examples) on how to create a professional restaurant flyer.

Step 1: Define Your Goal

Before you open any design software, ask yourself:

Are you promoting a special offer (e.g. “2 for 1 Pizza Tuesdays”)?
Are you launching a new menu?
Do you want to increase takeaway/delivery orders?

? Keep one clear goal — too much information will confuse your audience.

Step 2: Choose the Right Size

The most popular flyer sizes are:

A5 (148 × 210 mm) — cost-effective, easy to hand out or door drop.
DL (99 × 210 mm) — sleek, great for menus.
A6 (105 × 148 mm) — pocket-sized, ideal for offers.

? For restaurants, A5 is the most versatile option.

Step 3: Pick Eye-Catching Imagery

Food sells best when it looks delicious!

Use high-resolution photos of your signature dishes.
Keep backgrounds clean and avoid clutter.
Consider one hero image that makes customers hungry.

Step 4: Use Bold Colours & Branding

Your flyer should instantly reflect your restaurant’s style.

Italian restaurant? Reds, greens, and warm tones.
Sushi bar? Minimalist whites and blacks.
Street food? Bright, energetic colours.

Stick to 2–3 brand colours for consistency.

Step 5: Add a Clear Headline

This is what people notice first.
Examples:

“Authentic Thai Street Food Near You”
“50% Off Burgers – This Weekend Only”
“Now Delivering to Your Area!”

Make it short, bold, and unmissable.

Step 6: Keep Text Short & Punchy

Highlight only the most important details:
- What you’re offering
- Where you’re located
- How to order (phone, website, QR code)
Use bullet points instead of long sentences.

Step 7: Add a Strong Call-to-Action (CTA)

Tell readers exactly what to do next:

“Call now to book a table”
“Order online at [YourWebsite.com]”
“Show this flyer for 10% off”

Make your CTA stand out in a contrasting colour.

Step 8: Include Contact Details

Always add:

Restaurant name & logo
Address (with map pin if local)
Phone number
Website/ordering app
Social media icons

Step 9: Use Professional Printing

A great design deserves quality print. Choose:

Gloss or silk finish for vibrant food photos
Recycled or eco stock if sustainability matters
A5 flyers with next-day despatch for fast campaigns

Step 10: Plan Distribution

Options include:

Handing flyers out at busy spots (stations, shopping areas)
Including with takeaway orders
Door-to-door delivery with Royal Mail Door to Door

Example Flyer Mock-Ups

Here are some quick mock-ups to illustrate these steps (not final designs, but concepts to inspire you):

Hero Image Focus – flyer with one large, appetising photo of a dish.
Bold Offer Headline – “2 for 1 Pizza Every Tuesday!” across the top.
Clean Layout – clear sections: headline, image, offer, CTA, contact details.

? Pro Tip: Always print a small batch first to test response before rolling out thousands of copies.

Design a Great Looking Flyer