The Frog Blog

Creating a leaflet that stands out from the crowd requires a blend of creative design, strategic layout, and high-quality printing. Whether you're promoting a business, an event, or a special offer, your leaflet must capture attention and convey your message effectively. In this guide, we'll explore the essential steps on how to make a leaflet that not only grabs the eye but also communicates your information clearly and persuasively. CMYK colour model. Understanding Your Audience Before diving …

In the ever-evolving landscape of marketing, businesses continually seek cost-effective strategies to reach potential customers. While digital marketing has taken centre stage, traditional methods like flyer printing remain effective and affordable. Low cost flyer printing offers businesses a tangible way to engage with their audience without breaking the bank. In this article, we'll explore why flyer printing is still relevant in 2025, how to make the most out of this marketing tool, and where …

Understanding the various paper sizes used in printing is essential for anyone involved in design, marketing, or even casual correspondence. Among these, A6 paper is particularly noteworthy for its versatility and compact size. In this guide, we will delve into the specifics of A6 paper size and explore its common uses in printing, from marketing materials to personal stationery. A6 Paper Dimensions The A6 paper size is part of the A series, defined by the International Organization for Standar …

Leaflet Printing & Royal Mail Door to Door Delivery: The Perfect Partnership Why Pair Leaflet Printing with Royal Mail Door to Door? When it comes to leaflet distribution, nothing matches the reach and reliability of Royal Mail’s Door to Door service. Delivered by the UK’s most trusted network, your marketing materials are guaranteed to land on doormats across the country. Meanwhile, choosing a professional printing partner such as Leafletfrog.co.uk ensures your leaflets not onl …

Best Leaflet Sizes for Marketing Campaigns When planning a marketing campaign, one of the first questions you’ll face is: what size should my leaflet be? The right size can make all the difference — it affects not only how much information you can include, but also how your audience engages with it. Too small, and your message might get lost. Too large, and you risk higher print costs or leaflets that are awkward to handle. Here’s a breakdown of the most popular leafl …

Why 130gsm Silk Is the Sweet Spot for Flyers When it comes to marketing your business, flyers remain one of the most cost-effective and impactful tools. But with so many paper types and finishes available, it’s easy to get lost in the details. Should you go for budget 100gsm? Premium 170gsm? Or something in between? The answer for most businesses is simple: 130gsm silk flyers. Here’s why this weight and finish consistently hits the sweet spot. What Does 130gsm Mean? GSM stands f …

 We are often asked about paper, so we’ve put together a blog post to answer some of your most commonly asked questions… What is Sustainably Sourced?The paper we use as our house sheets is labelled as being responsibly sourced. You can find out more about Leafletfrog’s sustainable printing here. What is silk paper?Silk paper has a smooth coating which has an attractive, upmarket sheen that gives vibrancy to your print. Examples where silk paper is used are leaflets, flyers, posters, ne …

How do you send my leaflets out so quickly? Don't they need time to dry?!Seal is especially important to our print due to our fast turnaround times...Our presses are sheet fed presses, meaning our paper is supplied as single sheets in large stacks. There are other similar machines which are web-fed, rather than sheet-fed, which have their paper supplied on large rolls.As the paper feeds through each unit of the press, the ink for each of the 4 CMYK colours is applied to form the c …

What is offset printing and how does the ink get on the paper?Once the printing plates have been processed (Technical Tuesday No.2), they are attached to the plate cylinders on the printing press. There is one of these in each single unit of the press as shown in the photograph below. Each of our Heidelberg printing presses has 10 units.8 plates are required for double sided printing and it is essential that they are correctly positioned on the cylinder so that …

Following on from 'Why CMYK?', here's how your artwork continues it's journey from plate to print! Our RIP (Raster Image Processor) splits your artwork into its component colour parts Cyan, Magenta, Yellow and Black (CMYK), the 4 inks used by offset litho presses. The images below show how the full colour example is split into the four component images ready to be transferred to printing plates. We need 4 plates to produce single sided leaflets and 8 plates to produce double …