The Frog Blog

Best Leaflet Sizes for Marketing Campaigns When planning a marketing campaign, one of the first questions you’ll face is: what size should my leaflet be? The right size can make all the difference — it affects not only how much information you can include, but also how your audience engages with it. Too small, and your message might get lost. Too large, and you risk higher print costs or leaflets that are awkward to handle. Here’s a breakdown of the most popular leafl …

Why 130gsm Silk Is the Sweet Spot for Flyers When it comes to marketing your business, flyers remain one of the most cost-effective and impactful tools. But with so many paper types and finishes available, it’s easy to get lost in the details. Should you go for budget 100gsm? Premium 170gsm? Or something in between? The answer for most businesses is simple: 130gsm silk flyers. Here’s why this weight and finish consistently hits the sweet spot. What Does 130gsm Mean? GSM stands f …