The Frog Blog

Understanding GSM in Printing: An Easy Guide In the world of printing, one often encounters a plethora of technical terms that may seem perplexing at first. One such term is GSM, an acronym for Grams per Square Metre. It is a pivotal factor in the printing industry, influencing the quality, cost, and effectiveness of printed materials. Whether you're printing brochures, leaflets, or business cards, understanding GSM is essential to making informed decisions. In this guide, we will dissect the …

In the world of printing, understanding paper weight is crucial for achieving the desired results for any project. The term GSM, which stands for 'grams per square metre,' is a key factor in determining the thickness, quality, and application of paper. Whether you're designing brochures, creating leaflets with Canva instead of Word or PowerPoint, or printing greeting cards, knowing what GSM is and how it affects your project can make all the difference. Paper density (GSM). Understanding GSM: G …

In the world of printing, understanding the weight of paper is crucial to producing high-quality printed materials. Paper weight affects not only the thickness and feel of a document but also its durability and suitability for different applications. Whether you're designing brochures, business cards, or flyers, selecting the right paper weight can make a significant difference in the final product. Understanding Paper Weight and GSM The weight of paper is typically measured in GSM, or grams pe …

In the fast-paced world of business marketing, standing out is crucial, especially when operating on a budget. One of the most cost-effective ways to make a lasting impression is through print media. Whether you're a start-up or an established company looking to optimise your budget, opting for the best affordable prints can significantly enhance your marketing efforts. Understanding the Value of Print in Marketing Print marketing continues to hold relevance in the digital age, providing tangib …