The Frog Blog
GSM Definition in Printing: Easy Guide
Understanding GSM in Printing: An Easy Guide
In the world of printing, one often encounters a plethora of technical terms that may seem perplexing at first. One such term is GSM, an acronym for Grams per Square Metre. It is a pivotal factor in the printing industry, influencing the quality, cost, and effectiveness of printed materials. Whether you're printing brochures, leaflets, or business cards, understanding GSM is essential to making informed decisions. In this guide, we will dissect the
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24th Sep 2025