The Frog Blog

Understanding GSM in Printing: An Easy Guide In the world of printing, one often encounters a plethora of technical terms that may seem perplexing at first. One such term is GSM, an acronym for Grams per Square Metre. It is a pivotal factor in the printing industry, influencing the quality, cost, and effectiveness of printed materials. Whether you're printing brochures, leaflets, or business cards, understanding GSM is essential to making informed decisions. In this guide, we will dissect the …

In the world of printing, understanding paper weight is crucial for achieving the desired results for any project. The term GSM, which stands for 'grams per square metre,' is a key factor in determining the thickness, quality, and application of paper. Whether you're designing brochures, creating leaflets with Canva instead of Word or PowerPoint, or printing greeting cards, knowing what GSM is and how it affects your project can make all the difference. Paper density (GSM). Understanding GSM: G …