The Frog Blog

Why 130gsm Silk Is the Sweet Spot for Flyers When it comes to marketing your business, flyers remain one of the most cost-effective and impactful tools. But with so many paper types and finishes available, it’s easy to get lost in the details. Should you go for budget 100gsm? Premium 170gsm? Or something in between? The answer for most businesses is simple: 130gsm silk flyers. Here’s why this weight and finish consistently hits the sweet spot. What Does 130gsm Mean? GSM stands f …