The Frog Blog

Flyers and leaflets play a vital role in marketing campaigns, offering a tangible way to reach potential customers. Among the various formats available, the DL format stands out for its unique size and versatility. Understanding the DL format can significantly enhance the effectiveness of your promotional materials. In this guide, we'll delve into the details of the DL format, exploring its size, design ideas, and when to use it to maximise your campaign's impact. What is DL Format? The DL form …

A6 printing is an increasingly popular choice for businesses and marketers looking to create flyers, leaflets, and other promotional materials. This compact format offers a unique blend of convenience, cost-effectiveness, and versatility, making it an excellent choice for a variety of marketing needs. Why Choose A6 Printing? A6 printing is often chosen for its perfect balance between size and impact. Measuring 105mm by 148mm, the A6 size is small enough to be easily distributed and stored while …

In the world of print marketing, businesses often find themselves choosing between leaflets and flyers. Both are powerful tools for promoting products, services, and events, but knowing the differences and benefits of each can greatly impact the success of your marketing campaign. In this article, we'll delve into the distinctions between leaflets and flyers, explore their best uses, and offer guidance on selecting the right option for your specific needs. ASA advertising codes. Understanding L …

Leaflets are an essential tool in the marketing toolkit of many businesses. Despite the rise of digital media, the humble leaflet continues to play a vital role in reaching audiences. But what is a leaflet, and how can it benefit your business? This comprehensive guide will explore the various aspects of leaflets, including their sizes, formats, and practical use in marketing and communication strategies. CMYK colour model. Understanding What a Leaflet Is A leaflet is a printed piece of paper d …

In the fast-paced world of business marketing, standing out is crucial, especially when operating on a budget. One of the most cost-effective ways to make a lasting impression is through print media. Whether you're a start-up or an established company looking to optimise your budget, opting for the best affordable prints can significantly enhance your marketing efforts. Understanding the Value of Print in Marketing Print marketing continues to hold relevance in the digital age, providing tangib …

Understanding the various paper sizes used in printing is essential for anyone involved in design, marketing, or even casual correspondence. Among these, A6 paper is particularly noteworthy for its versatility and compact size. In this guide, we will delve into the specifics of A6 paper size and explore its common uses in printing, from marketing materials to personal stationery. A6 Paper Dimensions The A6 paper size is part of the A series, defined by the International Organization for Standar …

Best Leaflet Sizes for Marketing Campaigns When planning a marketing campaign, one of the first questions you’ll face is: what size should my leaflet be? The right size can make all the difference — it affects not only how much information you can include, but also how your audience engages with it. Too small, and your message might get lost. Too large, and you risk higher print costs or leaflets that are awkward to handle. Here’s a breakdown of the most popular leafl …

Why 130gsm Silk Is the Sweet Spot for Flyers When it comes to marketing your business, flyers remain one of the most cost-effective and impactful tools. But with so many paper types and finishes available, it’s easy to get lost in the details. Should you go for budget 100gsm? Premium 170gsm? Or something in between? The answer for most businesses is simple: 130gsm silk flyers. Here’s why this weight and finish consistently hits the sweet spot. What Does 130gsm Mean? GSM stands f …