Why 130gsm Silk Is the Sweet Spot for Flyers

When it comes to marketing your business, flyers remain one of the most cost-effective and impactful tools. But with so many paper types and finishes available, it’s easy to get lost in the details. Should you go for budget 100gsm? Premium 170gsm? Or something in between?

The answer for most businesses is simple: 130gsm silk flyers. Here’s why this weight and finish consistently hits the sweet spot.

What Does 130gsm Mean?

GSM stands for grams per square metre — the weight of the paper.

• 100gsm feels light, like a high-quality letterhead.
• 130gsm is thicker, giving more substance in the hand.
• 170gsm+ moves into premium territory, with a heavier card-like feel.

At 130gsm, you get the perfect balance: sturdy enough to stand out, but light enough to distribute in bulk without breaking the budget.

Why Silk Finish Matters

Silk paper sits between glossy and matte. It has a smooth, elegant finish that:

• Makes colours vibrant without looking overly shiny
• Improves readability of text and fine details
• Resists smudges and fingerprints better than gloss
• Feels professional in the hand

This is why silk is a favourite for marketing materials — it makes your brand look polished without the glare of high-gloss stock.

The Cost–Quality Balance

One of the biggest advantages of 130gsm silk flyers is cost efficiency.

• Cheaper than 170gsm, but still looks premium
• More robust than 100gsm, which can sometimes feel too thin
• Lightweight for distribution, keeping postage and delivery costs low

Whether you’re printing 1000 leaflets for a local event or 20,000 for a mail drop, 130gsm silk keeps campaigns affordable while still making a professional impression.

Perfect for Every Campaign

A5 130gsm silk flyers are the go-to choice for:

• Takeaways & restaurants – menu drops through letterboxes
• Gyms & salons – promoting special offers
• Estate agents – showcasing new listings
• Events – concerts, festivals, and fundraisers
• Retailers – seasonal sales promotions

If you need flyers that are cost-effective, versatile, and professional, this is the option that delivers.

Final Thoughts

Your marketing materials reflect your business. With 130gsm silk flyers, you’ll strike the perfect balance between quality, durability, and cost. That’s why they’re one of Leafletfrog’s most popular products — the sweet spot for businesses who want to make an impact without overspending.

Ready to print your own? Check out our A5 130gsm silk flyer printing today and see why so many businesses choose this winning combination.