The Frog Blog

In the world of printing, understanding paper weight is crucial for achieving the desired results for any project. The term GSM, which stands for 'grams per square metre,' is a key factor in determining the thickness, quality, and application of paper. Whether you're designing brochures, creating leaflets with Canva instead of Word or PowerPoint, or printing greeting cards, knowing what GSM is and how it affects your project can make all the difference. Paper density (GSM). Understanding GSM: G …